McSweeney’s Internet Tendency
If the literary internet resembles the school playground – and it does – McSweeney’s is the class wit who’s got all the answers and is ready for cocktails while you’re still learning to tie your shoelaces. Launched by novelist Dave Eggers in 1998 as a literary journal dedicated to rejected work, McSweeneys is now a sort of alternative publishing empire with a loyal subscriber base and a strong independent bookstore