The unsung Swede behind Californian cool

A relatively unsung female designer was a significant influence on the breezy, mid century style for which California is known. Greta Magnusson Grossman emigrated to America from her native Sweden (where she was already a prolific industrial designer and architect) in 1940. She arrived claiming that all she needed in her new LA home was a ‘a car and a pair of shorts’. The unique approach she brought with her